Most job seekers submit applications the same way every time — copy resume, paste into application, hit send, and hope. The ones who consistently get interviews have a different approach. This checklist covers everything a serious job seeker does before submitting every application.
Before you apply: research and preparation
1. Read the job description strategically
Do not skim the job description. Read it carefully with a specific purpose: identify the keywords, required skills, experience level, and priorities that signal what this employer actually cares about. Make a note of:
- The 8–12 most important keywords and phrases
- Required vs preferred qualifications
- Any experience level or scope signals (team size, budget, project complexity)
- Culture or working style clues in how the role is described
2. Research the company
Spend 15 minutes on genuine company research before applying. This is not about impressing anyone with your knowledge of their mission statement — it is about making sure you are applying to somewhere you actually want to work, and identifying specific details you can reference in your cover letter.
Look at: recent news, the team you would be joining on LinkedIn, the company culture on Glassdoor, their product or service from a customer perspective.
Application preparation
3. Check your ATS score first
Before making any changes to your resume, run it through an ATS resume checker against this specific job description. This gives you a baseline score and tells you exactly what to fix — the specific keywords that are missing and any formatting issues that need resolving.
Target a score of 80% or above before submitting.
4. Tailor your resume
Using the keyword list you identified and the ATS checker results, update your resume specifically for this application:
- Rewrite your professional summary to include the job title and key keywords
- Update your skills section to mirror the required skills from the job description
- Adjust your top 2–3 experience bullet points to highlight the most relevant experience
- Confirm your resume formatting is ATS-compatible (single column, no tables or text boxes)
CareerIntelligence's resume rewriter does this automatically in an average of 20 seconds.
5. Run the ATS check again
After tailoring, check your score again. Confirm you have moved above 80%. If not, address whatever is still flagged.
6. Write a tailored cover letter
Write a cover letter that directly addresses the key requirements of this specific role. Use the three-part structure: opening with genuine interest in this specific role, middle with specific evidence of your relevant qualifications, closing with a confident call to action.
Do not use a template. If using CareerIntelligence's cover letter generator, review and personalise the output before submitting.
7. Update your LinkedIn profile
If you are actively applying, your LinkedIn profile should be aligned with your target role. Check:
- Your headline includes keywords for the roles you are targeting
- Your About section reflects your current target and recent experience
- Your most recent role descriptions are up to date
- Your skills section includes the key skills for your target roles
Do all of this in an average of 20 seconds
CareerIntelligence runs your ATS check, rewrites your resume, generates your cover letter, and preps your interview questions — all from one analysis.
Before the interview
8. Prepare role-specific interview questions
Using the job description, identify the core competencies being tested and prepare STAR answers for each. Focus particularly on:
- The key technical skills listed as required
- The behavioural competencies signalled by the role description
- Your likely gap areas relative to the ideal candidate profile
CareerIntelligence's interview prep tool generates the questions most likely to come up in your specific interview based on the job description.
9. Prepare questions to ask the interviewer
Always prepare 3–5 genuine questions to ask the interviewer. Good questions signal engagement and help you assess whether the role is right for you. Avoid questions about salary or benefits in early-stage interviews unless the interviewer raises them.
Strong areas to ask about: the team you would be joining, what success looks like in the first 90 days, the main challenges the role is being hired to address, how the team works and collaborates.
10. Logistics and preparation
The day before the interview:
- Confirm the time, format (in-person or video), and interviewer name
- For in-person: confirm the location and how to get there, plan to arrive 10 minutes early
- For video: test your camera, microphone, and internet connection; set up a clean, professional background
- Review your STAR answers one more time — out loud
- Review your research on the company
After submitting and after interviewing
11. Track your applications
Keep a simple log of every application: company, role, date applied, ATS score, current status. This helps you identify patterns — which types of roles or companies are responding, and which are not — and adjust your approach accordingly.
12. Send a follow-up
After every interview, send a brief, professional follow-up email within 24 hours. Thank the interviewer for their time, reference one specific thing from the conversation, and reiterate your interest in the role. This is standard professional courtesy and leaves a positive impression.
CareerIntelligence covers steps 3–8 of this checklist in a single analysis — ATS check, resume rewrite, cover letter, and interview prep — in an average of 20 seconds. Free plan available. Start free →